ACORN Profiling

ACORN is a geodemographic targeting classification system that enables us to select your ideal prospects.  It combines geography with demographics, places where people live with their underlying characteristics, to create an understanding of the different types of people in different areas across the country.  ACORN is built entirely from census data, as many as 79 different data items, carefully screened from over 9,000 items produced by the census authorities, are incorporated into the ACORN classification including significant factors like age, sex and marital status as well as occupation, education, home ownership etc.  ACORN classifies people living in Great Britain into any one of 5 categories with 17 groups and 56 types.  Characteristics within the census data form the 56 types, which are then used as a means of defining the people in any given area.  The types are amalgamated into 17 groups, which can be used in applications that do not require such a high level of discrimination, likewise the groups are then amalgamated in the 5 categories which provide a readily accessible entry point into the classifications.

WEALTHY ACHIEVERS - Groups A, B, C

GROUP A = Wealthy Executives
TYPE 1     Wealthy mature professionals, large houses
TYPE 2     Wealthy working families with mortgages
TYPE 3     Villages with wealthy commuters
TYPE 4     Well-off managers, larger houses

GROUP B = Affluent Greys
TYPE 5     Older affluent professionals
TYPE 6     Farming communities
TYPE 7     Old people, detached homes
TYPE 8     Mature couples, smaller detached homes

GROUP C = Flourishing Families
TYPE 9      Older families, prosperous suburbs
TYPE 10     Well-off working families with mortgages
TYPE 11     Well-off managers, detached houses
TYPE 12     Large families and homes in rural areas

URBAN PROSPERITY - Groups D, E, F

GROUP D =  Prosperous Professionals
TYPE 13     Well-off professionals, larger houses and converted flats
TYPE 14     Older professionals in Suburban houses and appartments

GROUP E =  Educated Urbanites
TYPE 15     Affluent Urban professionals, flats
TYPE 16     Prosperous young professionals, flats
TYPE 17     Young educated workers, flats
TYPE 18     Multi-ethnic young, converted flats
TYPE 19     Suburban privately renting professionals

GROUP F = Aspiring Singles
TYPE 20     Student flats and cosmopolitan sharers
TYPE 21     Singles and sherers, multi-ethnic areas
TYPE 22     Low income singles, small rented flats
TYPE 23     Student terraces

COMFORTABLY OFF - Groups G, H, I, J

GROUP G = Starting Out
TYPE 24     Young couples, flats and terraces
TYPE 25     White-collar singles/sharers, terraces

GROUP H = Secure Families
TYPE 26     Younger white-collar couples with mortgages
TYPE 27     Middle income, home owning areas
TYPE 28     Working families with mortgages
TYPE 29     Mature families in Suburban semis
TYPE 30     Established home owning workers
TYPE 31     Home owning Asian family areas

GROUP I = Settled Suburbia
TYPE 32     Retired home owners       
TYPE 33     Middle income, older couples
TYPE 34     Lower incomes, older people, semis

GROUP J = Prudent Pensioners
TYPE 35     Elderly singles, purpose built flats
TYPE 36     Older people, flats

MODERATE MEANS - Groups K, L, M

GROUP K = Asian Communities
TYPE 37     Crowded Asian terraces
TYPE 38     Low income Asian families

GROUP L = Post-Industrial Families
TYPE 39     Skilled older families, terraces
TYPE 40     Young working families

GROUP M = Blue-collar Roots
TYPE 41     Skilled workers, semis and terraces
TYPE 42     Home owning families, terraces
TYPE 43     Older people, rented terraces

HARD PRESSED - Groups N, O, P, Q

GROUP N = Struggling Families
TYPE 44     Low income larger families, semis
TYPE 45     Low income, older people, smaller semis
TYPE 46     Low income, routine jobs, terraces and flats
TYPE 47     Low income families, terraced estates
TYPE 48     Families and single parents, semis and terraces
TYPE 49     Large families and single parents, many children

GROUP O = Burdened Singles
TYPE 50     Single elderly people, council flats
TYPE 51     Single parents and pensioners, council terraces
TYPE 52     Families and single parents, council flats

GROUP P = High-Rise Hardship
TYPE 53     Old people, many high-rise flats
TYPE 54     Singles and single parents, high-rise estates

GROUP Q = Inner City Adversity
TYPE 55     Multi-ethnic purpose built estates
TYPE 56     Multi-ethnic, crowded flats


Consumer data is generally only available for single use for a one off
mailing campaign however telephone numbers can be added at an
additional cost if required.

The cost of the data will depend on the final selection criteria chosen
and whether telephone numbers are required.

All costs and quantities will be confirmed by written quotation.
All orders are subject to a minimum order value, which is equal
to 5,000 records.

Before any order can be accepted a sample mailing piece and/or script will
be required for approval. This is to ensure that no offensive material is
sent to consumers or in the case of healthcare products that no wild
claims are being made that cannot be substantiated.